The following are some examples of business achievements. In some cases the identity of the specific client cannot be shared.
Largest label maker in the world needed to have a way to maintain sales
of existing products and promote value-added products
with no advertising budget except in-store promotions. Learn more.
had been under extensive development and testing and failed during BASES.
It was important to provide a revenue stream for the lost project. New
product had to be incremental.
Global Food Company
Product development department lacked a strategic products research function.
Fortune 15 Global Company
A new product
was going to have to be launched due to government requirements.
There was conflicting company information about how to
inform the consumer about the change so that they would
not be concerned and would stay connected to the brands.
Global Beverage Company
was starting to be used in this industry and the company
needed to understand the possible length and depth of
this trend and the impact it might have on their businesses and the