Situation: Product development department lacked a strategic products research function.
Insights: New manager who
headed up the function was a seasoned professional who knew that many
of the recommended practices for product development research had limitations
and wanted to create a successful new model program.
Approach: U&I created
a customized approach to in-house innovation called
an Insight Group. U&I supplied the general design which was then customized
for the client's needs for rapid, cost-effective product
and product experience understanding.
developed in 2000, Insight Groups are considered one
of the foundation tools for both product development
and marketing. It is quoted as being the single largest
knowledge tool within the company.