Foundation Studies
|
The Understanding & Insight Group has partnered with Moskowitz Jacobs, Inc. to bring you a revolutionary set of
foundation studies that help you see into the consumer mind. All
foundation studies are based on a never-before-seen model of 30 simultaneously conjoint studies conducted online.
The current set of foundation studies includes:
Completed studies:
- (an interactive brochure) ... sponsored by
McCormick & Company
- Give IT!
- Drink IT! ... sponsored by Wild Flavors
- Protect IT! ... sponsored by Guardian Life Insurance
- Healthy YOU! ... sponsored by Haarmann & Reimer
- Buy IT! ... sponsored by Indiana University
- Eurocrave -- England, France, Germany ... sponsored by Firmenich and conducted in cooperation with Sensor - Europe
- TEEN Crave IT!
Example of the Crave IT! Philosophy
Click below to see a presentation on Crave IT! and how it fits into
The U&I Group portfolio of products.
Screen shots from Crave IT!
To learn more about our Studies and other projects of The U&I Group, please .
|