Foundation Studies

Case Studies

The Understanding & Insight Group has partnered with Moskowitz Jacobs, Inc. to bring you a revolutionary set of foundation studies that help you see into the consumer mind. All foundation studies are based on a never-before-seen model of 30 simultaneously conjoint studies conducted online.

The current set of foundation studies includes:

Completed studies:

• Give IT! 2003
• Drink IT! 2003 ... sponsored by Wild Flavors
• Crave IT! 2002 ... sponsored by McCormick & Company
• Drink IT! 2002 ... sponsored by Wild Flavors
• Protect IT! 2002 ... sponsored by Guardian Life Insurance
• Healthy YOU! 2002 ... sponsored by Haarmann & Reimer
• Buy IT! 2002 ... sponsored by Indiana University
• Eurocrave 2002 -- England, France, Germany ... sponsored by Firmenich and conducted in cooperation with Sensor - Europe
• TEEN Crave IT! 2002
• Crave IT! 2001 ... sponsored by McCormick & Company

Scheduled updates 2004:

• Drink IT! ... sponsored by Wild Flavors
• Healthy YOU!
• Buy IT!
• Protect IT!
• Crave IT!

Scheduled updates 2005:

• Give IT!

Under development:

• It's Convenient ... sponsored by Wild Flavors
• Drink IT!
• Healthy YOU!
• Buy IT!
• Protect IT!
• Package IT!

Examples of the Crave IT! Philosophy

• Quiznos Sub
• "Quiznos Quietly Quits Quirky Ads", Rocky Mountain News
• Dairy Queen
• "Dairy Queen's Ad Go For Crave-ability", USA Today

Click below to see a presentation on Crave IT! and how it fits into The U&I Group portfolio of products.
Crave IT! Context (1.9 MB)

Screen shots from Crave IT!
Crave IT! Screens (406 KB)

For more information on The U&I Group's syndicated studies, please contact Hollis.