Foundation Studies

Case Studies

The Understanding & Insight Group has partnered with Moskowitz Jacobs, Inc. to bring you a revolutionary set of foundation studies that help you see into the consumer mind. All foundation studies are based on a never-before-seen model of 30 simultaneously conjoint studies conducted online.

The current set of foundation studies includes:

Completed studies:

• Crave IT! (an interactive brochure) ... sponsored by
  McCormick & Company
• Give IT!
• Drink IT! ... sponsored by Wild Flavors
• Protect IT! ... sponsored by Guardian Life Insurance
• Healthy YOU! ... sponsored by Haarmann & Reimer
• Buy IT! ... sponsored by Indiana University
• Eurocrave -- England, France, Germany ... sponsored by Firmenich and conducted in cooperation with Sensor - Europe
• TEEN Crave IT!

Example of the Crave IT! Philosophy

• "Dairy Queen's Ad Go For Crave-ability", USA Today

Click below to see a presentation on Crave IT! and how it fits into The U&I Group portfolio of products.
Crave IT! Context (1.9 MB)

Screen shots from Crave IT!
Crave IT! Screens (406 KB)

To learn more about our Studies and other projects of The U&I Group, please contact Jackie Beckley.