The Understanding & Insight Group   

Here is what we are: A business development and strategy practice for marketing strategy, innovation development strategy, new product development strategy, and new processes that enable the strategy. We have systems that accelerate strategy and development to produce best in class ROI's (return on innovation).




Passionate about understanding how

      • how people use products
      • how people use YOUR products
      • building this deep understanding
        into significant business value

 

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Speaking Engagement

Chicken Marketing Seminar 2013 in July at the
Coeur d’Alene Resort, Coeur d’Alene, Idaho.

The two-day seminar explores trends in food marketing, consumer purchasing behavior, and new products to help you better compete in today’s challenging marketplace. Analysts also provide forecasts for chicken and competing meats, and the annual supermarket/foodservice roundtable gives chicken marketers the opportunity to hear directly from their customers. The seminar also incorporates a number of relaxed networking opportunities, all in a beautiful lake-side setting, and Idaho offers numerous summer recreational opportunities.
2013 Chicken Marketing Seminar
   

Business development and strategy services directed to providing business data,
gathering business data, and synthesizing business data.