Events

Seminars & Workshops

Presentations & Speaking Engagements

Events

July 2010
Beckley, J. H.  Texture is fundamental: Understanding consumer needs to reshape thinking around texture design for people and healthy foods. Institute of Food Technologists Annual Meeting, Chicago, IL., July 2010.

March 2010
Beckley, J. H.  Consumer Research on a Shoestring Budget – A workshop on determining what types of consumer research are the most valuable on a limited budget. Institute of Food Technologists Annual Meeting, Sun Valley, Idaho, March 2010.

Beckley, J. H.  Bring Consumer Mindsets into the Corporation – How to connect with the mind of the consumer using approaches that build upon both personal and technology-based advances. Institute of Food Technologists Annual Meeting, Sun Valley, Idaho, March 2010.

May, 2009
Beckley, J. H.  Harvesting your consumer understanding investment – Knowledge Mapping: Creating ongoing business value from research you already own. FERIAL Congress, Medellin, Columbia, May 2009.

Beckley, J. H.  Engaging the consumer over time – Review of a case study on how to allow consumers to work with your company creatively over time. FERIAL Congress, Medellin, Columbia, May 2009.

June, 2008
Beckley, J. H.  Oversight of Consumer Insight Tools, Institute of Food Technologists Symposium: Linking Consumer Insight with sensory, material and formulation science to develop consumer preferred dairy textures. Institute of Food Technologists Annual Meeting, New Orleans, LA.

February 27-28, 2008
Young, S., Beckley, J. H., Ashman, H. & S. Cox.  Leveraging a Consumer-Centric Approach to Drive Health and Wellness Innovation. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL.

Moskowitz, H. R. & J. H. Beckley.  What Will Make It Sell? Creating actionable perceptions about a product’s Healthfulness. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL.

Spring Term, 2008
Ashman, H.  Guest lecturer for Essentials of Food Plant Operation – FST 648 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

Spring Term, 2008
Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

Fall Term, 2007
Ashman, H.  Guest lecturer for Essentials of Food Plant Operation – FST 648 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

Fall Term, 2007
Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

August 12-16, 2007
Ashman, H. & J. H.  Beckley How have things changed? Results collected over six years to understand the changes in mindset of sensory professionals. 7th Pangborn Sensory Science Symposium, Minneapolis, MN.

August 12-16, 2007
Ashman, H. & J. H. Beckley.  Rapid Ethnography — An approach to understanding the individual quickly and in context. 7th Pangborn Sensory Science Symposium, Minneapolis, MN.

July 28-Aug. 1, 2007
Moskowitz, H. R. & J. H. Beckley.  Databases of product features to turbo-charge ideation in product development. Institute of Food Technologists Annual Meeting, Chicago, IL.

July 28-Aug. 1, 2007
Ashman, H., Beckley, J. H., Moskowitz, H. R. & R. Smith.  Crave IT! Understanding the Craveable Food Experience. Institute of Food Technologists Annual Meeting, Chicago, IL.

July 28-Aug. 1, 2007
Ashman, H., Beckley, J. H., & H. R. Moskowitz.  Trends and Fads in Food: Understanding consumers’ mindsets toward managing health conditions. Institute of Food Technologists Annual Meeting, Chicago, IL.

Spring Term, 2007
Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

Fall Term, 2006
Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

June 24-28, 2006
Moskowitz, H. R., Katz, R., Itty, B., Ashman, H. & J. H. Beckley.  Decoding the Algebra of the Consumer Mind Regarding Food-Related Terrorism. Institute of Food Technologists Annual Meeting, Orlando, FL.

Spring Term, 2006
Ashman, H.  Full-lecture class in Food Science and Development – FST 650 Food Product Development, Food Science and Technology Department. Adjunct Professor, The Ohio State University, Columbus OH.

August, 2005
Ashman, H.  Can the sensory profession provide the industry with irresistible products? (Other workshop speakers include M. Foley, H. R. Moskowitz, H. Ashman, M. Jeltema, A. Cabelly, C. Karahadian). Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005

August, 2005
Frost, M. B., Delwiche, J., Beckley, J. H. & W. L. P. Bredie.  Training and education in sensory and consumer sciences. Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K.

July 16–20, 2005
2005 IFT Annual Meeting + FOOD EXPO® – New Orleans, Louisiana
"Accelerated new product development: Speed to market, doing more with less."

May 15–17, 2005
ESOMAR's Fragrance Research Conference – New York, New York
"Unlocking the sensory experience."

December 07–09, 2004
7th Annual Voice of the Consumer (pdf) – San Francisco, California

November 07–09, 2004
Future Trends – Miami Beach, Florida
“Discover 2005’s top trends influencing retail, technology, design, youth, women, men, ethnicity, branding, communications and global marketing”.

September 19–22, 2004
ESOMAR's Integrating Marketing Research in Business.
From Managing Data to Generating Decisions
Lisbon, Portugal

July 12–16, 2004
2004 IFT Annual Meeting + FOOD EXPO®, Las Vegas, Nevada

For food professionals in the 21st century, the need to fulfill the hunger for knowledge will only be exceeded by the need to fulfill hunger around the globe. To gain and share that knowledge an international contingent of food professionals will gather for the IFT Annual Meeting & IFT Food Expo®. You should be there too!

June 21–24, 2004
Hawaii International Conference on Business, Honolulu

May 12–13, 2004
ESOMAR's Responsible Marketing – Berlin, Germany

April 28, 2004
Marketing Week – Chicago

March 31, 2004
33rd Annual NY Wine Industry Workshop, Geneva, New York

March 28–30, 2004
ESOMAR's Asia Pacific Conference 2004 – Shanghai, China

The fifth ESOMAR Asia Pacific Conference will provide an opportunity for the Marketing and Market Research professionals to meet and update their knowledge on the developments and latest trends affecting business decisions in the region.

March 9, 2004
Lead New York – New York, New York

February 22 – 24, 2004
ESOMAR's Global Healthcare 4 – Paris, France

Companies must continuously meet new approaches to develop and market products that match the consumers.
This conference is directed to all pharmaceutical Marketing Research professionals seeking new actionable information on consumer insights and new perspectives on how to market successfully over–the–counter products.

February 1–3, 2004
Technovate 2 on Worldwide Market Research Technology & Innovation Conference & Exhibition – Barcelona, Spain

Our partner, MJI won best paper at Technovate 2
Sponsored by the World Association of Research   Professionals.
Keeping ‘up to speed’ with this technological ‘whirlwind’ is, however, a significant challenge to all of us. These developments can change the way we work and help us develop new competencies to help decision makers turn data into action.

January 25–27, 2004
IQPC – Miami, Florida

December 3–5, 2003
ESOMAR's Global Cross–Industry Forum, Miami, Florida
“Globalisation and Concentration, International Research at the Cross Road”

This forum is directed to senior professionals involved in international research who have global, regional, country responsibilities and participate actively in shaping the future of the industry.

October 26–28, 2003
ESOMAR –Retailing / Category Management Conference
Dublin, Ireland
“Linking consumer insights to in–store implementation”;

Shopping opportunities have expanded considerably with the ever–changing motivations of consumers. In order to gain a competitive advantage in this crowded market, retailers and manufactures must look to new techniques and research methods to truly understand consumer behaviour.

This conference will bring together the experts of the industry to share and exchange ideas, offering innovative solutions to assist marketers in making the right decisions. New methods and tools will be presented that help retailers and manufacturers identify ways of providing greater value to their customers.

June 18–21, 2003
Hawaii International Conference on Business, Honolulu
“Creation of a program for entrepreneurs that provides marketplace reality for business planning and strategy development”.


   
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