The Understanding & Insight Group is founded on the following values:
The U&I Group is dedicated to maintaining positive interactions with others
and is focused on mutual benefit and growth. Every person has a story
worth understanding. We value personal contact, which we infuse with infectious
spirit and passion. We understand the need to share control and power
and believe that setting expectations is a part of that balance.
We believe that true insights come from collaboration and building on
the strengths of the organizations in partnership. We are focused on implementing
a comprehensive system to help others see both "the big picture" and the
details of what they are facing. We accomplish this through an integration
of traditional, non-traditional, and proprietary techniques in ideation,
qualitative and quantitative research, and strategy development.
The members of U&I Group have learned to harness intuition and creativity
to allow themselves and others to achieve breakthrough insights to visualize
a new, exciting future. Listening, watching, feeling...these are all important
aspects of our work.
Intuition, creativity, and passion are nothing if they are not applied.
The U&I Group is focused on helping others not only see the path of the
future, but go after it. With a refined focus and a set of comprehensive
research strategies, we are able to systematically integrate information
and find linkages...patterns that provide critical insights for moving
The U&I Group knows that to remain competitive in today's consumer markets,
speed and flexibility are critical. We are dedicated to econimically delivering
pertinent insights in a relatively short time-frame. U&I's extensive network
of partnerships helps provide comprehensive insights into the world of
the consumer while taking advantage of new technologies that can transform
The U&I Group is worthy of your trust. We choose our projects and the
way that we do them carefully. We are respectful of people's time, personal
situations and individual's boundaries and limits.