Bibliography

JOURNALS & PAPERS
Ashman, H., Beckley, J. H. & J. Vahalik. Cover Story: Ice Cream. Food Technology, Dec. 2008, Vol. 68 (12).

Ashman, H., Beckley, J. H. & J. Vahalik.  Taking a Shot at Blood Pressure. Food Processing, Nov. 2008, Vol. 69 (11), 18-19.

Ashman, H., Beckley, J. H. & M. Harms.  Bland Reception: Stubbís Spicy Bar-B-Q Beef Strips.. MeatingPlace Magazine, Nov. 2008, Vol. 16 (11), 60.

Ashman, H., Beckley, J. H. & J. Vahalik. This Potato Chip is a Nut! Frito-Lay creates another new brand and another new category with True North Pistachio Crisps. Food Processing, Oct. 2008, Vol. 69 (10), 22-24.

Ashman, H., Beckley, J. H. & M. Harms.  Less than Comforting: Twin-HenísGluten-Free Beef Pot Pie. MeatingPlace Magazine, Oct. 2008, Vol. 16 (10), 76.

Ashman, H., Beckley, J. H. & J. Vahalik.  A Soda Fountain in Your Pantry: With some complexity, Dr Pepper Snapple Group’s A&W Root Beer Float re-creates a nostalgic experience. Food Processing, Sept. 2008, Vol. 69 (9), 24-25.

Ashman, H., Beckley, J. H. & M. Harms. Frank Meets Approval: Angus Beef Hot Dogs. MeatingPlace Magazine, Sept. 2008, Vol. 16 (9), 72.

Ashman, H., Beckley, J. H. & M. Harms.  Real Good: Carniceria Hormel Carnitas. MeatingPlace Magazine, Aug. 2008, Vol. 16 (8), 60.

Moskowitz, H. R., Beckley, J. H., Ashman, H., Luckow, T., Paulus, K. & P. Arts.  You’re IT! Cross-National Segments for a Food Product: Defining Them and a Strategy for Finding Them in the Absence of “Mineable” Databases. The Journal of Database Marketing & Customer Strategy Management. Palgrave Macmillan Journals, London, England, July 2008.

Ashman, H., Beckley, J. H. & J. Vahalik.  Salad Bar: Think5 crams three cups of vegetables and two cups of fruit into one very dense bar. Food Processing, July 2008, Vol. 69 (7), 17-18.

Ashman, H., Beckley, J. H. & C. Leach.  Italian Fizzle: Chicken Parmigiana from Catelli Brothers. Poultry Magazine, June/July. 2008, Vol. 15 (3) 10.

Ashman, H., Beckley, J. H. & J. Vahalik.  Double the fiber, double the fun: Pepperidge Farm does its competitors one serving better, delivering a tasty whole-grain bread that might take some getting used to. Food Processing, June 2008, Vol. 69 (6), 29-32.

Ashman, H., Beckley, J. H. & M. Harms.  That’s a wrap: Hillshire Farms Wraps. MeatingPlace Magazine, May 2008, Vol. 16 (5), 90.

Ashman, H., Beckley, J. H. & C. Leach.  All that Glistens: Murray’s Chicken Nuggets. Poultry Magazine, Apr./May. 2008, Vol. 15 (2) 10.

Ashman, H., Beckley, J. H. & J. Vahalik.  Indulgent, Superpremium Chocolate at 3 calories a pop: Godiva Chocoiste give chocoholics not just a fix but an experience. Food Processing, Apr. 2008, Vol. 69 (4), 22-23.

Ashman, H., Beckley, J. H. & M. Harms.  Uncured Liabilities: Neiman Ranch’s Apple Gouda Uncured Sausage. MeatingPlace Magazine, Apr. 2008, Vol.16 (4), 62.

Ashman, H., Beckley, J. & J. Vahalik  Premium, Indulgent, Intuitively Healthful: Haagen-Dazs Reserve focuses on the flavor, not the health benefits of Brazilian Acai Berry Sorbet. Food Processing, Mar. 2008, Vol. 69 (3), 22-23.

Ashman, H., Beckley, J. & J. Maca.  A Truly Craveable Sandwich in a Box. Food Processing, Feb. 2008, Vol. 69 (2), 20-21.

Kruse, L.  Sensory Evaluation Division Newsletter — Institute of Food Technologists. J. Beckley quoted in “Sensory Professionals…My How You’ve Grown.” Feb. 2008, Vol.116, p. 2.

Ashman, H., Beckley, J. & M. Harms.  Boffo Breakfast: Move over, pork and poultry — Consumers say this beef breakfast sausage rises and shines. MeatingPlace Magazine. Feb. 2008, Vol.16 (2), 58.

Ashman, H., Beckley, J. & C. Leach.  Fantastaquito! El Monterey Chicken and Cheese Flour Taquitos appeal to consumers regardless of ethnicity. Poultry Magazine. Feb./Mar. 2008, Vol. 15 (1) 10.

Ashman, H. & J. H. Beckley.  American Graphic Design Award-winning “Chameleons Times Two,” The Understanding & Insight Group’s marketing materials. GD USA (Graphic Design USA Magazine). Nov./Dec. 2007, p. 123.

Ashman, H., Beckley, J. H. & J. Maca.  An Entrée Salad — but where’s the lettuce? Food Processing, Jan. 2008, Vol. 70 (1), 21-24.

Ashman, H., Beckley, J. H. & M. Harms.  TIP-TOP Reviews: While many pre-cooked meat products fall short, Tyson’s beef steak tips exceed consumers’ expectations. MeatingPlace Magazine. Jan. 2008, Vol. 16 (1), 60.

Ashman, H., Beckley, J. H. & C. Leach.  Natural Favorite: Murray’s Chicken Pot Pie evokes the sights, smells and tastes of grandma’s kitchen. Poultry Magazine. Oct./Nov. 2007, Vol. 14 (5), 10.

Ashman, H. & J. H. Beckley.  Hams-Down Winner: A combination of packaging, taste and value earns praise for Hormel’s all-natural deli ham. MeatingPlace Magazine. Oct. 2007, Vol. 15 (10), 90.

Ashman, H. & J. H. Beckley.  Can a Rice Cake Be Decadent? Quaker takes the health halo of rice cakes, adds other grains and drizzles it with chocolate to create Mini Delights. Food Processing, Sept. 2007, Vol. 69 (9), 27-29.

Ashman, H. & J. H. Beckley.  Carbonating Fruit: Fizzy Fruit Co. adds carbonation to grapes for a unique — but polarizing — experience. Food Processing, Aug, 2007, Vol. 69 (8), 22-23.

Ashman, H. & J. H. Beckley.  Sweet Spot: By giving jerky both a new flavor and a new texture, Jack Link’s has won over a new group of consumers. MeatingPlace Magazine. June 2007, Vol. 15 (6), 58.

Ashman, H. & J. H. Beckley.  The ‘American Idol’ of Potato Chips: Kettle Foods pack several powerful marketing tools into a sampler pack of proposed new chip flavors. Food Processing, June, 2007, Vol. 69 (6), 29-30.

Ashman, H. & J. H. Beckley.  East meets Best – Although Kahiki’s authentic Asian Flavors might not appeal to everyone, most consumers say this entrée hits the spot. MeatingPlace Magazine. May, 2007, Vol. 15 (5), 86.

Ashman, H. & J. H. Beckley.  Chips on the Fish: Gorton’s adds potato chip crunch to fish fillets for a delightful difference. Food Processing, May, 2007, Vol. 69 (5), 23-24.

Ashman, H., Beckley, J. H. & C. Leach.  Mexican-food lovers flock to Juanita's Foods' new convenient entrées. Poultry Magazine, Apr./May 2007, Vol. 14 (2), 22.

Ashman, H. & J. H. Beckley.  A Boost for Diabetics: Novartis has taken the Mead Johnson nutritionals line and developed a condition–specific, snack replacement product. Food Processing, Apr. 2007, Vol. 69 (4), 22-23.

Ashman, H. & J. H. Beckley.  Repositioning Pizza Puffs: Alexia Pizza Snacks make pizza rolls upscale and all natural…but not truly healthful. Food Processing, Mar. 2007, Vol. 69 (3), 18-19.

Ashman, H. & J. H. Beckley.  Fizzling? Many health-conscious consumers just don’t want bacon, and those who do say Prairie Grove Farms product just doesn’t deliver on taste. MeatingPlace Magazine. Mar. 2007, Vol. 15 (3), 58.

Ashman, H., Beckley, J. H. & C. Leach.  North vs. South: Lovers of Southern cuisine embrace Jennie-O's new refrigerated turkey dinner, but Northerners tell a different tale. Poultry Magazine, Feb/Mar 2007, Vol. 14 (1), 16.

Ashman, H. & J. H. Beckley.  Flavor from the Inside Out: Callison’s Seasoned Skewers make it easy to impart exotic flavors to meats and other foods…on the grill or in the kitchen. Food Processing, Feb. 2007, Vol. 69 (2), 27-28.

Ashman, H. & J. H. Beckley.  Right on ‘Cue: With organics’ current momentum, this back-to-basics barbecue is due to be hot. MeatingPlace Magazine. Feb. 2007, Vol. 15 (2), 50.

Ashman, H. & J. H. Beckley.  Acquired Taste: Hispanics found flavors of home in Juanita’s Carnitas, but the products left many non-Hispanics lost. MeatingPlace Magazine. Jan. 2007, Vol. 15 (1), 52.

Ashman, H. & J. H. Beckley.  Hamburger Helper: Instantly and for one. Food Processing, Jan. 2007, Vol. 69 (1), 24-26.

Ashman, H. & J. H. Beckley.  Spice Is Nice: Consumers say Panorama’s blend of heat and healthfulness is justs right. MeatingPlace Magazine. Dec. 2006, Vol. 14 (12), 52.

Ashman, H. & J. H. Beckley.  To Jam or Ham Not: Egg Beater’s newest offering might be good for you, but does it taste good enough to win over consumers? MeatingPlace Magazine. Nov. 2006, Vol. 14 (11), 56.

Ashman, H. & J. H. Beckley.  An Antioxidants Cocktail: The pomegranate people mix their bitter but popular juice with black tea for a hybrid that tasters found to be Wonderful. Food Processing, Nov. 2006, Vol. 68 (11), 25-27.

Ashman, H. & J. H. Beckley.  Dog Gone? Families love Fast Franks’ taste and convenience, but their price tag may be out of reach. MeatingPlace Magazine. Oct. 2006, Vol. 14 (10), 64.

Ashman, H. & J. H. Beckley.  Chocolate for Multitasking: Nestle rolls novelty, demographics, premiumness and convenience into Nestle’s Crunch Stixx. Food Processing, Oct. 2006, Vol. 68 (10), 25-27.

Ashman, H. & J. H. Beckley  Some like it HOT: Traditional c–store users are sold on Ruiz Foods’ new burritos, but getting other c-store shoppers to bite is a bigger challenge. MeatingPlace Magazine. Sept. 2006, Vol. 14 (9), 80.

Ashman, H. & J. H. Beckley.  Muscles for Breakfast: Nature’s Path helps morning exercisers refuel muscles with Optimum ReBound cereal. Food Processing, Sept. 2006, Vol. 68 (9), 27-29.

Ashman, H. & J. H. Beckley.  Coffee with a Conscience: Starbuck’s Rwanda Blue Bourbon provides lessons to all food processors on fair trade and social missions…and the marketing opportunities inherent in those causes. Food Processing, Aug. 2006, Vol. 68 (8), 31-32.

Ashman, H. & J. H. Beckley.  Roast of the Town: Sommers Fare’s organic pot roast boasts restaurant–style quality, but high price and portion confusion may keep some families from indulging. MeatingPlace Magazine. Aug. 2006, Vol. 14 (8), 58.

Ashman, H. & J. H. Beckley.  Educating Consumers about Peanut Butter: Smart Balance introduces consumers to the concepts of ‘good’ fats and omega–3 fatty acids. Food Processing, July 2006, Vol. 68 (7), 25-26.

Ashman, H. & J. H. Beckley.  Concept Testing in a World Gone “Faster.” Cereal Foods World, May/June 2006, Vol. 51 (3): 122-123.

Ashman, H. & J. H. Beckley.  Grinding out more spice usage: McCormick & Co. supports cooking use of spices while also moving them to the table. Food Processing, June 2006, Vol. 68 (6), 22, 24.

Ashman, H. & J. H. Beckley.  Weenie Toast: Spicy cocktail sausages? Sports fans will drink to that. With a beer, that is. MeatingPlace Magazine. June 2006, Vol. 14 (6), 56.

Ashman, H. & J. H. Beckley.  A steamy story of dressed-up vegetables: Birds Eye Steam & Serve offers quality vegetables expertly prepared with a gourmet sauce…at nearly 3 bucks. Food Processing, May 2006, Vol. 68 (5), 25-27.

Ashman, H. & J. H. Beckley.  Thin Is In: Tyson’s Rebanado Delgado is the perfect fit for busy Hispanic lifestyles. MeatingPlace Magazine. May 2006, Vol. 14 (5), 90.

Ashman, H. & J. H. Beckley.  How far can you push canned tomatoes? ConAgra’s Hunt’s brand tries to create a super–premium category for canned vegetables. Food Processing, Apr. 2006, Vol. 68 (4), 26-27.

Ashman, H. & J. H. Beckley.  Top Dog: The Coleman franks are, well, a natural for health–minded mothers — and their kids. MeatingPlace Magazine. Apr. 2006, Vol. 14 (4), 62.

Ashman, H. & J. H. Beckley.  Pizza for ‘adult time’: Schwan’s Red Baron Gold Edition frozen pizza focuses on familiar but premium ingredients, not the crust…and succeeds in delivering an upscale experience. Food Processing, Mar. 2006, Vol. 68 (3), 23-25.

Ashman, H. & J. H. Beckley.  Auténtico or Not? Our tasters liked Flavoré Mexicana Pork. Some of them weren’t sure whether it was Mexican. MeatingPlace Magazine. Mar. 2006, Vol. 14 (3), 56.

Ashman, H. & J. H. Beckley.  Making Fruit a Treat: Peeled Snacks mixes pear and apricots, almonds and walnuts with dark chocolate to create a craveable snack with the halo of fruits and nuts. But are consumers ready? Food Processing, Feb. 2006, Vol. 68 (2), 27-28.

Ashman, H. & J. H. Beckley.  One Size Not for All: Working moms like Laura’s Lean meatloaf, but woner if the servings are in sync with typical family sizes. MeatingPlace Magazine. Feb. 2006, Vol. 14 (2), 60.

Ashman, H. & J. H. Beckley.  Rediscovering Barley. Cereal Foods World, Jan./Feb. 2006, Vol. 51 (3): 38-39.

J. H. Beckley.  Consumer Understanding Meets the Amazon. The Institute of Food Technologists Marketing and Management Division Forum, Jan. 2006, 4-5.

Ashman, H. & J. H. Beckley.  Chili Reception: Campbell’s Chunky Chili with Beans–Sizzlin’ Steak performs well among males, but leaves some women out in the cold. MeatingPlace Magazine. Jan. 2006, Vol. 14 (1), 74.

Ashman, H. & J. H. Beckley.  Better Than Diet Cola: Elite FX combines spiced-up flavors with vitamins and a “proprietary thermogenic blend” to produce Celcius, a carbonated soft drink it claims can burn calories. Food Processing, Dec. 2005, Vol. 67 (12): 17-19.

Moskowitz, H., Gofman, A., Beckley, J. H. and J. Ewald.  Brand Name Anatomy. Marketing Research, Fall 2005, p. 14-19.

Ashman, H. & J. H. Beckley.  Fusion Reaction in Your Mouth: Cadbury’s Trident Fusion Gum creates a unique, customized experience that doubles or triples gum consumption. Food Processing, Oct. 2005, Vol. 67 (10), 21-23.

Ashman, H. & J. H. Beckley.  Bum Wrap: A few well – placed calories could have raised the satisfaction level of Kraft’s South Beach Wraps. Food Processing, Sept. 2005, Vol. 67 (9), 27-30.

Ashman, H. & J. H. Beckley.  Nutraceutical Pasta: Barilla Plus Rotini with multi-grains, fiber and omega-3s moves pasta from just a starch to a food with excellent nutritional value. Food Processing, Aug. 2005, Vol. 67 (8), 27-28.

Ashman, H. & J. H. Beckley.  Biscuits for Two: General Mills/Pillsbury aims for convenience with Perfect Portions Buttermilk Biscuits – but comes up just short. Food Processing, July 2005, Vol. 67 (7), 22-23.

Ashman, H. & J. H. Beckley.  Is a Tuna Sales Turnaround in the Bag? Bumble Bee takes pouched tuna one step higher with Mesquite Grilled Albacore Tuna Steak. Food Processing, June 2005, Vol. 67 (6), 31-33.

Ashman, H. & J. H. Beckley.  Soymilk as a Sports Beverage: Vitasoy Complete has all the benefits of soy plus added fiber, calcium and vitamins. One key deficiency is refrigeration. Food Processing, May 2005, Vol. 67 (5), 25-26.

Moskowitz, H. R., Itty,B., McDonough, B., Gupton, A. & J. H. Beckley. Capturing the algebra of the customer’s mind for functional fragrance through pictures, text and decompositional research analyses. European Society for Opinion and Marketing Research (ESOMAR) Conference—Fragrance Research: Unlocking the sensory experience. New York, New York, May 2005.

Ashman, H. & J. H. Beckley.  The Price of Healthful Snacking: The health message is the new product for Planter's Nut–rition almonds, but who's nuts enough to pay $5.99?. Food Processing, Apr. 2005, Vol. 66 (4),
23-24.

Ashman, H. & J. H. Beckley.  Another Cookie – Candy Crossover: New Hershey's Cookies – York Peppermint Pattie variety deliver convenience and indulgence in portion-controlled packs. Food Processing, Mar. 2005, Vol. 66 (3),

Ashman, H. & J. H. Beckley.  Same Old Chili in a New 'Can': Hormel's Stagg Chili keeps recipe intact but creates excitement with the Tetra Pak Recart package. Food Processing, Feb. 2005, Vol. 66 (2), 25-29.

Ashman, H. & J. H. Beckley.  Convenience and Packaged Goods. Cereal Foods World, Jan./Feb. 2005, Vol. 50 (1).

Ashman, H. & J. H. Beckley.  Whole Grains and Trans Fats – Benefits to Consumers, Harmful to Your Brand Value. Cereal Foods World, Jan./Feb. 2005, Vol. 50 (3): 140-142.

Ashman, H. & J. H. Beckley.  SpongeBob Conquers Animal Cookies: Keebler turns its animal cookies over to the undersea cartoon character with delightful results. Food Processing, Jan. 2005, Vol. 66 (1), 22-23.

Moskowitz, H. R., Silcher, M., Beckley, J. H., Minkus–McKenna, D. & T. Mascuch.  Sensory benefits, emotions and usage patterns for olives: using internet–based conjoint analysis and segmentation to understand patterns of response. Food Quality and Preference, Winter 2005.

Ashman, H. & J. H. Beckley.  Pleasant Surprise in a Box: Signature Desserts: For a boxed cake mix, this delighted consumers with innovation and great taste. Food Processing, Dec. 2004, Vol. 65 (12),16-17.

Ashman, H. & J. H. Beckley.  2004 Innovation Awards: A pageant of products. (cited) Food Processing, Dec. 2004, Vol. 65 (12).

Beckley, J. H., Ashman, H., Maier A. & H. R. Moskowitz.  Hispanic and Non–Hispanic Responses to Concepts for Four Foods, Journal of Sensory Studies, Mar. 2004, Vol. 19, (6), 459-485.

Ashman, H. & J. H. Beckley.  Nearly Fresh Fruit for Your Bowl: Kellogg's Fruit Harvest Cereal uses the best freeze–drying technology to deliver taste, health, convenience and variety. Food Processing, Nov. 2004, Vol. 65 (11), 20-21.

Ashman, H. & J. H. Beckley.  Slowing down mealtime: Banquet Crock–Pot Classics deliver lots of aroma, too much salt and not enough taste. Food Processing, Oct. 2004, Vol. 65 (10), 23-24.

Moskowitz, H. R., Itty, B., Ewald, J. & J. H. Beckley.  The Calculus of Consumer Privacy, ESOMAR Conference—Integrating Marketing Research in Business: From managing data to generating decisions, Lisbon, Portugal, Sept. 2004.

Ashman, H. & J. H. Beckley.  A Vegetarian Feast — in Your Hand: Forkless Gourmet bun meals. Food Processing, Sept. 2004, Vol. 65 (9), 21-22.

Moskowitz, H. R., Beckley, J. H. & D. Minkus–McKenna.  Use of conjoint analysis to assess web–based communications on functional foods. Appetite, Aug. 2004, Vol. 43 (1), 85-92.

Ashman, H. & J. H. Beckley.  A Soy Claim Baked In: Bavoy Healthy Hearth soy breads look beyond carbs to long–term health benefits, but at a cost. Food Processing, Aug. 2004, Vol. 65 (8), 21-22.

Ashman, H. & J. H. Beckley.  Experiencing: Kool–Aid Ice Cool…with emphasis on cool. Food Processing, July 2004, Vol. 65, (7), 22-25.

Ashman, H. & J. H. Beckley.  Indulgence…with a whisper of health: Breyers Orange Créme Savers Smoothies make drinkable yogurt a treat. Food Processing, May, 2004, Vol. 65 (5), 20-21.

Ashman, H., Teich, I. & H. R. Moskowitz.  Migrating consumer research to public policy: Beyond attitudinal surveys to conjoint measurement for sensitive and personal issues. ESOMAR Conference: Public Sector Research, Berlin, Germany, May 2004.

Minkus–McKenna, D., Ashman, H. & Moskowitz, H. R.  Diabetes Products: What health care marketers need to know to improve effectiveness of the shopping experience. International Journal of Medical Marketing, Apr. 2004.

Ashman, H. & J. H. Beckley.  Popeye would be proud: Ready Pac delivers not only a better quality spinach but one that cooks in the bag. Food Processing, Apr 2004, Vol. 65 (4), 25-26.

Ashman, H. & J. H. Beckley.  Taking Peaches Upscale: The glass jar brings freshness, nostalgia and cachet to Del Monte Orchard Select Sliced Peaches. Food Processing, Mar. 2004. Vol.65, (3), 18-19.

Beckley, J. H., Ashman, H., Maier A. & H. R. Moskowitz.  What Features Drive Rated Burger Craveability at the Concept Level? Journal of Sensory Science, Winter, 2004, Vol. 19, (1), 27-48.

Ashman, H. & J. H. Beckley.  Pot (Pie) of Gold — Hot Pockets artfully re–creates a 1950s classic for the new millennium. Food Processing, Feb. 2004, Vol. 65 (2), 19-20.

Ashman, H. & J. H. Beckley. Adjusted Seasonings (cited.) Food Processing, Feb. 2004, Vol. 65, (2).

Beckley, J. H. & H. Ashman.  Understanding Consumers‚ Fears and Anxieties about Obesity and Their Impact on Products. Cereal Foods World, Jan./Feb. 2004, Vol. 49, (1), 39-41.

Moskowitz, H. R., Katz, R., Beckley, J. H. & H. Ashman.  Understanding Conjoint Analysis. Food Technology, Jan. 2004, (58), 35-38.

Ashman, H. & J. H. Beckley.  The Cookie Stumbles: Nestlé’s Tollhouse bar takes off after the grab–and–go consumer—but falls short of the mark. Food Processing, Jan. 2004, Vol. 65, (1), 18-20.

Ashman, H. & J. H. Beckley.  Instant Classic? With their emphasis on convenience and quality, do Campbell’s Kitchen Classic Soups have what it takes to turn up the heat on a sector that's gone cold? Food Processing, Nov. 2003, Vol. 64 (11), 14-16.

Ashman, H. & J. H. Beckley.  Chip Off the Old Block — The Ritz Chip is neither a cracker nor a chip. Food Processing, Oct. 2003, Vol. 64 (10), 20-22.

Moskowitz, H. R., Ashman, H. & D. Minkus–McKenna.  The shopper’s mind: What communications are needed to create a “Destination Shopping” experience? Proceedings of the 57th ESOMAR Conference “Retailing/Category Management — Linking consumer insights to in–store implementation.”‚ Dublin, Ireland, Oct. 2003.

Ashman, H. & J. H. Beckley.  The Spin on Sprite Remix — Is there enough novelty to go around? Food Processing, Sept. 2003, Vol. 64(9), 18-22.

Turner, J.  Consumer Hot Buttons for Spicy, Pungent Foods presentation by J.H. Beckley at IFT Symposium on Spicy Pungent Foods. (cited) Food Product Design, Sept. 2003, 114.

Turner, J.  Consumer Hot Buttons for Spicy, Pungent Foods. IFT Symposium on Spicy Pungent Foods, Chicago, IL, Sept. 2003.

Moskowitz, H. R. & H. Ashman.  The mind of the consumer shopper: Creating a database to formalize and facilitate the acquisition and use of insights. Proceedings of the 56th ESOMAR Conference “Excellence in Consumer Insights.” Madrid, Spain, Mar. 2003.

Moskowitz, H. R., Beckley, J. H. & J. Adams.  What makes people crave fast food? Nutrition Today, 37 (6), Nov./Dec. 2002.

Moskowitz, H. R., Flores, L., Beckley, J. H., Mascuch, T. C., Cleveland, C. & J. Ewald.  Crossing the knowledge and corporate to Systematize Invention and Innovation. Proceedings of the 55th ESOMAR Congress, Barcelona, Spain, Sept. 2002.

Moskowitz, H. R., Ashman, H., Gillette, M. & J. Adams.  Moving closer to the consumer through understanding the mind: The Crave IT!® Study and the specific case of chocolate. Ingrediente Alimentari, Apr. 2002, 13-21 (in Italian).

Beckley, J. H. & D. Kroll.  Searching for sensory research excellence. Food Technology, 1996, Vol. 50, (2), 61-63.

Hollingsworth, P.  Sensory testing and the language of the consumer. Food Technology, 1996, Vol. 50, (2), 65-69.

Beckley, J. H.  An in–plant sensory quality control system ‘SQS.’ Special report edited by Donald L. Downing from Juice Technology Workshop. Sponsored by the Institute of Food Science, Cornell University and the Processed Apple Institute, 1993, 70-73.

Beckley, J. Pearce.  The RGT: Staying In Touch with the Consumer during New Product Development. Marketing News, 1989.

Pearce, J. H., Korth, B. & C. Warren.  Evaluation of three scaling methods for hedonics. Journal of Sensory Studies. 1986, Vol. 1, (1), 27-46.

Warren, C., Pearce, J. H. & Korth, B.  Magnitude estimation and category scaling. Standardization News, 1982, Vol. 10, (3), 15–16.

Pearce, J. H.  Sensory evaluation in marketing. Food Technology, 1980, Vol. 34, (11), 60-62.

Pearce, J. H.  Food, will there be enough? National Geographic, 1975, 148, 1.

Pearce, J. H.  We’ll produce food from petroleum. Amoco Torch (ed. D. Murphy), 1974, Vol. 2, (19).

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BOOKS
Moskowitz, H. R., Silcher, M., Ewald, J. & J. Beckley.  Consumer-Driven Product Design of Foods and Beverages: Methods, Mind–Sets, Metrics. 2nd Edition. Chapter 6 — “Developing New Food Products for a Changing Market Place”, p. 119-192. Edited by Aaron Brody and John B. Lord. CRC Press, Boca Raton, FL, 2008.

Beckley, J. H., Foley, M., Huang, J. C., Topp, E. J. & W. Prinyawiwatkul. Accelerating New Food Design and Development. Blackwell Publishing Professional, Ames, Iowa. April 2007.

Moskowitz, H. R., Beckley, J. H. & A.V.A. Resurreccion.  Sensory and Consumer Research in Food Product Design and Development. Blackwell Publishing Professional, Ames, Iowa, 2006.

Moskowitz, H. R., Poretta, S. & M. Silcher.  Concept Research in Food Product Design and Development, Chapter 20 – “Creating an Integrated Database from Concept Research: The IT!® Studies”, p. 409-430 (credit to J. H. Beckley & H. Ashman); and Chapter 24 – “Emotions in Concept”, p. 497-511 (credit to H. Ashman). Blackwell Publishing Professional, Ames, Iowa, 2005.

Moskowitz, H. R. & J. H. Beckley.  The Handbook of Food Science, Technology, and Engineering, Volume 2. Chapter 59 – Large scale concept–response databases for food and drink using conjoint analysis, segmentation, and databasing. Edited by Y. H. Hui. CRC Press, 2005.

Himmelstein, J., Ashman, H., Rabino, S., Minkus–McKenna, D. & H. R. Moskowitz.  Consumer Choice for Over–the–Counter Drugs and Supplements in the Health Care Arena. ESOMAR Conference: Health Care Sector Research, Paris, France, Feb. 2004.

Moskowitz, H. R.  Food Concepts and Products: Just–In–Time Development. Chapter 1 — Concepts: Their systematic design, development and optimization, p.1-69, (credit to J. H. Beckley). Westport, CT, Food and Nutrition Press, 1994.

Zook, K. L. & J. H. Pearce.  Quantitative descriptive analysis (chapter). Applied Sensory Analysis of Foods (ed. H. R. Moskowitz), 1988, Vol. 1, 43-72.

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PRESENTATIONS AND SPEAKING ENGAGEMENTS
Beckley, J. H.  Oversight of Consumer Insight Tools, Institute of Food Technologists Symposium: Linking Consumer Insight with sensory, material and formulation science to develop consumer preferred dairy textures. Institute of Food Technologists Annual Meeting, New Orleans, LA, June 2008.

Moskowitz, H. R. & J. H. Beckley.  What Will Make It Sell? Creating actionable perceptions about a product’s Healthfulness. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 2008.

Young, S., Beckley, J. H. & S. Cox.  Leveraging a Consumer-Centric Approach to Drive Health and Wellness Innovation. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 2008.

Ashman, H. Food Science and Development — 650 Food Product Development, Food Science and Technology Department, Ohio State University, Columbus OH, Spring, 2006.

Beckley, J. H.  Can the sensory profession provide the industry with irresistible products? (Other workshop speakers include M. Foley, H. R. Moskowitz, H. Ashman, M. Jeltema, A. Cabelly, C. Karahadian). Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.

Frost, M. B., Delwiche, J., Beckley, J. H. & W. L. P. Bredie.  Training and education in sensory and consumer sciences. Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.

Ashman, H. & J. H. Beckley.  Accelerated new product development: Speed to market, doing more with less. Institute of Food Technologists Annual Meeting and Food Exposition, New Orleans, LA, July 2005.

Weybright, R., Beckley, J. H., Ashman, H., Gottwalls, P., Minkus–McKenna, D. & B. Norder.  A correlation of the Maslow Need Hierarchy and Its Affects on Successful Rural Business Ventures. Fifth Annual Hawaii International Conference on Business co-sponsored by the University of Hawaii–West Oahu, HI and The East–West Council for Education of the Asia–Pacific Research Institute of Peking University; Honolulu, HI, June 2005.

Moskowitz, H. R., Gupton, A. & J. H. Beckley.  Capturing the algebra of the customer’s mind for functional fragrance through pictures, text and decompositional research analyses. European Society for Opinion and Marketing Research (ESOMAR) Conference--Fragrance Research: Unlocking the sensory experience. New York, New York, May 2005.

Ashman, H.  Food Science and Development — 650 Food Product Development, Food Science and Technology Department, Ohio State University, Columbus OH, Spring Term, 2005.

Ashman, H.  Food Science and Development — 650 Food Product Development, Food Science and Technology Department, Ohio State University, Columbus OH, Fall Term, 2005.

Beckley, J. H. & P. Hartwig.  Getting Out from Behind the Glass and Understanding Your Consumer. Seventh Annual Voice of the Consumer, Institute for International Research (IIR) & Product Development Management Association (PDMA), San Francisco, CA, Dec. 2004.

Beckley, J. H., Moskowitz, H. R. & D. Minus–McKenna.  Compelling innovation between industry and academia. Yale School of Management JMR Competition on Academic–Practitioner Collaborative Research, New Haven, CT, Dec. 10-12, 2004.

Beckley, J. H. & H. Ashman.  What Wins? Health, Convenience or Taste? An overview of consumer research and a discussion on consumer preferences and dislikes for designing “healthy” foods. Canadian Institute for Food Science and Technology – Toronto Section, Mississauga, Ontario, Canada, Oct. 28, 2004.

Ashman, H.  Food Science and Development — 650 Food Product Development, Food Science and Technology Department, Ohio State University, Columbus OH, Fall Term 2004.

Moskowitz, H. R., Itty, B., Ewald, J. & J. H. Beckley.  The calculus of consumer privacy. ESOMAR Conference – Integrating Marketing Research in Business: From managing data to generating decisions. Lisbon, Portugal, Sept. 2004.

Poskanzer, D. A., Beckley, J. H. & H. Ashman.  Functional beverages: What has changed in a year for performance beverages and healthy beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.

Ashman, H. & J. H. Beckley.  Getting food away from home…it's convenient! Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.

Beckley, J. H.  Product Development in a changing world. Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.

Weybright, R., Beckley, J. H., Holtaway, D., Norder, B., Minkus–McKenna  D. & C. Leach. An Interactive Decision–Making Tool for Entrepreneurial Assistance Professionals. Fourth Annual Hawaii International Conference on Business co–sponsored by the University of Hawaii–West Oahu, HI and The East–West Council for Education of the Asia–Pacific Research Institute of Peking University; Honolulu, HI, July 2004.

Ashman, H., Teich, I. & H. R. Moskowitz.  Migrating consumer research to public policy: Beyond attitudinal surveys to conjoint measurement for sensitive and personal issues. ESOMAR Conference: Public Sector Research, Berlin, Germany, May 2004.

Beckley, J. H. & H. Ashman.  Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. Marketing Week, Chicago, IL, Mar. 2004.

Beckley, J. H.  From Words to Action — Really creating compelling products! How to make all that you are doing right now BETTER. Lead New York, NY, Mar. 2004.

Himmelstein, J., Ashman, H., Moskowitz, H. R., Minkus--McKenna, D. & S. Rabino.  The algebra of the customer mind–decoding drivers of customer choice for over–the–counter drugs and supplements in the healthcare arena. Global Healthcare 4 Conference, Paris, France, Feb. 2004.

Beckley, J. H., Ashman, H. & R. Katz.  Workshop: Learn the SYSTEM. How to implement the Getting It!® system to build compelling products. International Quality & Productivity Center (IQPC), Miami, FL, Jan. 2004.

Beckley, J. H. & H. Ashman.  From Words to Action: Really creating compelling products! IQPC, Miami, FL, Jan. 2004.

Beckley, J. H. & H. Ashman.  Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. New Product Development for the Food Industry. IQPC, Miami, FL, Jan. 2004.

Charles, S., Beckley, J. H. & H. Ashman.  A System for Capturing the Whole Product Experience - Getting It!®, Sixth Annual Voice of the Customer: Co–Creation of Demand, listening and looking at innovative ways for new product opportunities. Institute for International Research (IIR) & Product Development Management Association (PDMA), Coconut Grove, FL, Dec. 2003.

Ashman, H.  Understanding the Impact Current Events Have on Consumer Behavior and How to Use Your Knowledge of 'Today' to Make Better Business Decisions 'Tomorrow.' Future Trends (IIRUSA), Miami, FL, Nov. 2003.

Moskowitz, H. R., Ashman, H. & D. Minkus–McKenna.  Linking consumer insights to in–store implementation. Proceedings of the 57th ESOMAR Conference “Retailing/Category Management.” Dublin, Ireland, Oct. 2003.

Ashman, H., Rabino, S., Minkus–McKenna, D. & H. R. Moskowitz.  The shopper's mind: What communications are needed to create a “Destination Shopping” experience? Proceedings of the 57th ESOMAR Conference “Retailing/Category Management” — Linking consumer insights to in–store implementation.” Dublin, Ireland, Oct. 2003.

Ashman, H. & J. H. Beckley.  Description of the development and evolution of a fully integrated system for qualitative and quantitative understanding of consumers. The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.

Beckley, J. H.  A Sensory Revolution: Does the Sensory profession provide business with results that grow the business? The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.

Ashman, H. & Paulus, K. Moskowitz, H. R. & M. Gawlik.  Hamburgers, Ice Cream and Pizza. How are the French, Germans and English different and similar in how they approach food? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Poskanzer, D. & H. Ashman.  Functional Beverages — What is the difference between Performance Beverages and Healthy Beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Beckley, J. H.  Hot, Hot Buttons. Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.

Weybright, R., Beckley, J. H. & H. Ashman.  Creation of a program for entrepreneurs that provides marketplace reality for business planning and strategy development. Third Annual Hawaii International Conference on Business sponsored by the University of Hawaii–West Oahu, Honolulu, HI, June 2003.

Moskowitz, H. R. & H. Ashman.  The mind of the consumer shopper: Creating a database to formalize and facilitate the acquisition and use of insights. Proceedings of the 56th ESOMAR Conference “Excellence in Consumer Insights.” Madrid, Spain, Mar. 2003.

Beckley, J. & H. Ashman.  Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for the Food Industry 2003 conference, American Association of Cereal Chemists, St. Petersburg, FL, Feb. 2003.

Beckley, J. H. & Ashman H.  Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for The Southern California Section of the Institute of Food Technology, Orange County, CA, Feb. 2003.

Beckley, J, H.,  Gillette, M. & C. Marketo.  Changes in Consumer Mindsets Since 9/11 — The Crave It!™ Foundational Study (sponsored by McCormick & Company). Food & Beverage Innovation 2002 — trend–focused strategies for product success. IIRUSA, Chicago, Nov. 2002.

Krieger, B., Ashman, H. & T. C. Mascuch.  Innovative ideas in the dairy business from the consumer mind: Update from the Crave It!™ study. Presented at IQPC, Chicago, IL, Oct. 2002.

Marketo, C. & H. Ashman. Databasing the shopper's mind for new product-sales opportunities. IQPC, New Orleans, Sept. 2002.

Moskowitz, H. R., Flores, L., Beckley, J. H., Mascuch, T. C., Cleveland, C. & J. Ewald.  Crossing Knowledge and Corporate to Systematize Invention and Innovation. Proceedings of the 55th ESOMAR Congress, Barcelona, Spain, Sept. 2002.

Beckley, J. & H. R. Moskowitz.  Databasing the consumer mind: The Crave It!, Drink It!, Buy It! & Healthy You!™ databases. Institute of Food Technologists Annual Meeting, Anaheim, CA, July 2002.

Beckley, Jacqueline H.  Mindsets: Uncovering Consumer Wants and Needs…Quickly. Chef to Shelf Conference, Chicago, IL, May 20-21, 2002.

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OTHER MEDIA AND SPECIAL HONORS
Beckley, J. H.  Participates in the SmartBrief Reader Advisor Panel that explores new ideas and product prototypes. SmartBrief, Inc., electronic newsletter targeted to industry business professionals. Washington, D.C., February 2008 to present.

Beckley, J. H. & H. Ashman.  Awarded American Graphic Design Award for marketing materials entitled "Chameleons Times Two" presented by GD USA (Graphic Design USA Magazine), Oct. 2007.

Beckley, J. H.  Judge for the Global Citizenship Challenge presented by Thunderbird, The Garvin School of International Management, in partnership with Net Impact, Mar. 2006.

Ashman, H.  Brand awareness vital to business success. (cited)  www.foodnavigator.com/news. Aug. 22, 2005.

Ashman, H.  Snapshots. (cited) The Morning Cup, Bob Messenger (editor) www.morningcup.net. Aug. 9, 2005.

Beckley, J. H. & H. Ashman.  Nominees for the ESOMAR John and Mary Goodyear Award, 2005.

Beckley, J. H.  Judge at 2nd Annual Thunderbird Global Innovation Challenge, The Garvin School of International Management, Glendale, AZ, Oct. 28, 2004.

Beckley, J. H.  Biography featured on website, innovationchallenge.com of Thunderbird, The Garvin School of International Management, Glendale, AZ, Fall, 2004.

Provisional patent: System for Construction of Algorithms to Understand Human Behavior. (Foreign licensing also filed.) Sept. 2004.

Beckley, J. H. & H. Ashman. (Rebroadcast)  The Understanding & Insight Group: Catalyst for Adaptive Growth (Interview with General Alexander Haig). World Business Review “On–Location” program of Public Broadcasting System. Rebroadcast on the United Airlines In–Flight System, 2002–2003. Rebroadcast 2002–2003 on Yahoo Business, streaming video.

Beckley, J. H. & Ashman, H.  The Understanding & Insight Group: Catalyst for Adaptive Growth (Interview with General Alexander Haig). World Business Review “On–Location” program, Public Broadcasting System, Aug. 2002.

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IN REVIEW
Moskowitz, H. R., Katz, R., Itty, B., Cushman, M., Farrar, T. & C. Keeling.  A short analysis of completion rates for on–line conjoint analysis studies.

UNPUBLISHED MANUSCRIPTS
Hughson, A., Ashman, H., de la Huerga, V. & H. R. Moskowitz. Segmenting the market for alcoholic drinks.

Moskowitz, H. R., Beckley, J. H. & T. C. Mascuch.  The IT!® Knowledge Warehouse. Large–scale concept–response databases using conjoint analysis, segmentation and databasing for development and marketing.

Adams, J., Sendros, A., Beckley, J. H. & H. R. Moskowitz.  Seasonality and the algebra of the preferences as revealed by conjoint analysis.

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