About Us

The Understanding & Insight Group is a business, product, and strategy development firm that works collaboratively with its clients to...

• Develop a flexible structure for understanding & insight collection
• Implement an integrated program of research to answer questions without bias for
  • Business development
  • Product development
  • Strategy development
• Identify core brand and category strengths and link the product experience to those strengths
• Uncover new areas for growth...even in stable categories

The process we use is called Getting IT!®, and the results we have seen are remarkable...

• New products launched in 1-6 months
• Higher than average consumer acceptability scores
• Bottom line sales results...up to 400% sales growth

All from insights never seen before...from research conducted in depth - where the consumer or customer lives and works...and from a team of researchers especially skilled in the art of interviewing and observation.

We offer richer insights, derived from fieldwork, for about the same cost as a focus group...

• Integrated with insights from prior research
• Backed by sophisticated quantitative designs

Our syndicated studies are designed to deliver custom level insights at a fraction of the cost! Sponsoring one of these cutting-edge studies is a great way to get your name associated with breakthrough insights and innovative approaches.

The Understanding & Insight Group also provides unique programs and services for...

• People interested in the interaction between art and business (pdf)
• Entrepreneurs (pdf) looking to fine-tune their marketing skills

We say "The World Is Our Laboratory^SM" because the consumer is everywhere...we harvest insights from across the country and around the world.

To find out more about how The Understanding & Insight Group can help make a difference in building your business, contact us.